Diagnose
Identify the commercial constraint limiting the next stage of growth.
Amazon growth intelligence + DSP
Find your next Amazon growth opportunity.
We identify what is constraining growth, reveal where Amazon DSP can make a meaningful contribution, and turn the opportunity into an actionable media strategy.
Standalone DSP that works alongside your current Amazon team or agency.
Global recognition
Built to turn Amazon opportunity into international growth.
Hofan—the operating experience behind Full Funnel Lab—won the 2025 Amazon Ads Global Expansion Award for helping Plaud build a repeatable launch engine across 13 Amazon marketplaces.
From evidence to growth
A clearer path from question to action.
Activate
Translate the strongest opportunity into audience, creative and media decisions.
Prove
Evaluate new-to-brand and total Amazon impact—not media metrics in isolation.
The starting point
One analysis. One credible next move.
Your Amazon Growth Opportunity Analysis identifies what appears to be driving growth, where it is becoming constrained, and whether DSP is the right next lever.
Request your analysis →- 01Growth diagnosis
Marketplace, search and audience signals connected around the commercial question.
- 02Opportunity priority
The most credible audience and media hypotheses, with assumptions made explicit.
- 03Action plan
A controlled first test and measurement framework designed around business impact.
A media account shows campaign performance. Operating experience reveals what actually drives growth.
Why our judgment is different
Full Funnel Lab’s methodology is informed by Hofan’s experience taking responsibility for end-to-end Amazon growth across hundreds of brands—including marketplace operations, Sponsored Ads and full-funnel media.
Your next growth question
Find the opportunity worth acting on.
Standalone Amazon DSP strategy, activation and measurement that works with your current team.
Request a Growth Analysis →